Blog
Insights on customer feedback, product strategy, SaaS growth, and building better user experiences.
Building Products
What Is Net Promoter Score (NPS)? Definition, Formula, and Examples
Customer loyalty is one of the most important indicators of long-term business success. While revenue, conversion rates, and retention metrics all provide valuable insights, they do not always reveal how customers truly feel about your prod
Mike
June 4
Building Products
How to Collect User Feedback with Google Forms (Step-by-Step Guide)
Collecting user feedback is one of the most effective ways to improve a product. Whether you’re building a SaaS, mobile app, or online service, feedback helps you understand what users actually need instead of relying on assumptions. For m
Mike
May 28
Comparisons
Productboard Pricing Explained (2026): Plans, Maker Seats, and Real Costs
If you’re evaluating Productboard, the pricing can feel straightforward at first — until your team starts growing. Productboard uses a per-maker pricing model, meaning costs scale based on how many people on your team need editing access.
Mike
May 21
Building Products
The AI-Era SaaS Growth Guide: Part V — Building a Long-Term SaaS Company
The AI era has fundamentally changed the SaaS industry. Software is becoming easier to build, faster to iterate, and harder to differentiate. AI coding tools can dramatically accelerate development. Foundation models allow startups to laun
Mike
May 15
Building Products
The AI-Era SaaS Growth Guide: Part IV — Retention, Expansion, and Revenue
Acquiring users is difficult. Keeping them is even more important. In the AI era, SaaS markets are becoming increasingly crowded. New competitors appear constantly, switching costs are lower in many categories, and users are overwhelmed wi
Mike
May 15
Building Products
The AI-Era SaaS Growth Guide: Part III — SaaS Acquisition Strategies in 2026
Acquiring users has become one of the hardest problems in modern SaaS. The AI era dramatically lowered the cost of building software, but it also created an explosion of competition. Thousands of AI-powered SaaS tools now compete for the s
Mike
May 15
Building Products
The AI-Era SaaS Growth Guide:Part I — The New SaaS Growth Landscape
The SaaS industry is entering a new era. For more than a decade, SaaS growth followed a relatively predictable playbook: build useful software, rank on Google, run paid ads, optimize onboarding, and gradually scale through recurring subscr
Mike
May 15
Building Products
The AI-Era SaaS Growth Guide:Part II — Building an AI-Era SaaS Product
The AI era has dramatically lowered the barrier to building software. A small team with AI coding assistants can now launch products that previously required entire engineering departments. New SaaS startups appear every day, many of them
Mike
May 14
Comparisons
Feedback Platform vs Help Desk System: What’s the Difference and Which One Does Your SaaS Need?
For many SaaS teams, “customer feedback” and “customer support” are treated as the same thing. They are not. A feedback platform and a help desk system solve fundamentally different operational problems. One helps you understand what user
Mike
May 8
Building Products
How to Improve Customer Satisfaction in SaaS: A Practical Playbook for Founders
Customer satisfaction in SaaS is not something you measure after the fact—it’s something you design into your product. It directly drives retention, expansion, and long-term growth. Yet most teams still treat it as a survey score instead o
Mike
May 1